The Indian design industry has seen a radical change in recent years, embracing inclusion and body acceptance. Many Indian apparel manufacturers are defying conventional beauty standards, providing a range of sizes, and encouraging self-love as social conventions change. This article explores a few of these innovative companies that are embracing all body shapes and changing fashion.
The Evolution of Body Positivity in Indian Fashion
Traditionally, the Indian fashion industry, like its international counterparts, has primarily featured slender, fair-skinned models and frequently adhered to limited standards of beauty. But as social media has grown and awareness has grown, so too has the call for diversity and representation. Clothing brands that emphasize body positivity are rising in India due to consumers' need for products that align with their identities.
Trailblazing Inclusive Clothing Brands in India
The Plus Size Store
All, one of the first plus-size fashion labels in India, has a large selection of stylish clothing in sizes XL to 7XL. Their designs, which feature both Western and ethnic clothing, guarantee that everyone, regardless of size, can afford fashion.
Arama
Offering clothing in sizes ranging from M to 10XL, Aramya is notable for its dedication to size inclusion. Their designs guarantee that each person feels sophisticated and powerful in their clothing by fusing traditional aesthetics with modern fashions.
Pataka in the city
Adhering to the principle that fashion is accessible to all, Urban Pataka provides bright and colorful designs that appeal to a wide range of customers. The idea that style knows no bounds is demonstrated by their collections.
Sabyasachi
Famous for his opulent bridal designs, Sabyasachi has led the way in advancing inclusivity by using models with different body shapes and skin tones in his advertising campaigns, defying accepted standards of beauty.
W stands for a woman
W for Woman, a well-known brand among Indian women, has made great progress in fostering inclusion by using models with a variety of body types in their advertising and providing a wider range of sizes in their collections.
The Impact of Inclusive Fashion
More than merely a market trend, the emergence of inclusive apparel brands in India represents a societal movement towards representation and acceptance. These brands encourage people to embrace their individuality by presenting a variety of body types, which promotes confidence and a sense of belonging.
Obstacles to Come
Even while there has been improvement, there is still more work to be done until Indian fashion is fully inclusive. There are still issues including societal stigmas, lack of representation in the media, and restricted size availability in some areas. Nonetheless, the industry is set up for more beneficial transformation with sustained lobbying and customer demand.
Conclusion
An important step towards a more diverse and inclusive fashion scene is the rise of inclusive apparel manufacturers in India. In addition to reinventing fashion, these companies are fostering a culture of self-acceptance and empowerment by embracing diverse body shapes and questioning conventional notions of beauty. Supporting these firms as customers can help advance the cause of a more diverse and inclusive fashion sector.